has to have been posted

[Slamz]

My prediction is that the next games will all have conscious efforts to be addictive, and they'll all fail for that reason. Warhammer, Aion, Age of Conan, Champions, Star Trek Online, etc -- these games had all of the elements of an "addictive" game as described by the article and in the end they all lost the bulk of their playerbase within the first few months.

There simply is no "addiction" to filling up bars.

The next big, successful game will have to innovate. We aren't addicted. We are the opposite of addicted. We're bored!