08-30-2013, 04:37 PM
Jakensama Wrote:Not sure what you mean that texas owns much of the money in the Big 12, they have equal revenue sharing now and Oklahoma always had as much or more money. People crying about TX in the big 12 were silly since Nebraska and OU reaped that financial windfall for many a year. We have more money because we are big, but so do other big schools throughout the NCAA. IMO we should just create a new division with less schools and put all the big schools in the same one.
A lot of it is ticket sales and merchandise. Selling Texas is big money and its not just the alumni who are buying it (as shown by Strife's graph). Nebraska and OU have their own brand too but it still doesn't compare. Texas is still the big boy in the conference with OU second and who knows about third because its gotta be a big gap.
Why does it matter? Well, its sort of like professional sports. If they can spend more money on coaches, staff, buildings, equipment, then other schools will be a doormat every year because recruits are going to want the big school. Texas is practically the Yankees of the Big 12. All of that money also effects the other programs at the school since most of them are not revenue gaining sports. Then you add the media vultures to the mix. Its bad enough to listen to ESPN and conference networks because they are promoting TV ratings and mass markets vs football understanding. Big schools benefit while small schools go into the red or don't even bother hoping to suck whatever the big boys give them.