Skating to where the puck is going

[Grieve]

Incidently, they commented on Slamz's issue with non-Single Family Home dwellers on the con-call:

http://seekingalpha.com/article/1616182-...art=single

Elaine Kwei - Jefferies
That's great and then is there any thoughts behind addressing the challenges for folks living in apartments or condos where you might not have a personal garage? As I could see this especially being an issue for the Gen 3 buyers especially.

Elon Musk - Chairman of the Board, Chief Executive Officer, Product Architect
Yes, absolutely. It's not a huge percentage of the market that has the issue, but it is what is. Something we need to address. So for the biggest and toughest one is I guess street parking. A lot of cities and municipalities are putting in charging infrastructure on the street. So we are working with them to get more of that established.

For apartment and condos, for their garages there, we actually have loosely formed a group within our sales and service operation team that is able to work with whoever is running the condo or apartment building and tell them what they need to do to install sockets. Then I think what's going to be important long-term, is the ability to load level or limit total electricity power load in an apartment building.

So if there is a lot of cars, you don't want to exceed the total power of going to that building at any one time. So you should cap a peak power limiter that's able to communicate between the cars that are getting charged. Then there are a few companies we are working with in that regard to deal with that sort of peak power load in apartment buildings.

It really hasn't been thus far a constraint on our growth. So if it occupied a little bit of our attention as that becomes, next year perhaps, it will become constraint on our growth and then its going to be more centrally in our attention.

So certainly they are thinking ahead for their upcoming $35k mass market car.

Some more interesting stats...in Q1 they took 8.4% of the entire luxury car market, and the outsold all of these luxury brands (considered their closest competitors):

Tesla Model S: 4900 units
BMW 7-Series: 2,338 units
Mercedes-Benz S-Class: 3,077 units
Audi A8: 1,462 units
Lexus LS: 2,860 units