Look out Apple and Samsung.

[strife]

But using the FitBit made me realize the benefit of biometrics, or more importantly, connected biometrics. The FitBit tracks how many steps you've made each day, how many floors you've climbed, how long you slept, etc. I couldn't really care about any of that just to look at it, but it puts it all online, and you can link to other people's and view leaderboards, etc. I'm pretty competitive (and I'm guessing since this a gaming board so is everyone else), and making sure I stayed ahead of my wife gave me a great incentive to exercise more. Until I lost it...

I highly doubt enough fatass Americans are going to be enthusiastic enough about competitive walking or sleeping to throw down money on some gimmicky thing like this.

I think you'd be surprised... fat ass americans like to be able to see how many steps they took in their normal day and pretend that was excersize.