Apple

[Grieve]

I don't disagree that apps are bad for Google as well, but I think people are far more likely to use Siri than apps a lot of the time, just because Siri knows the best place to look. Unless it's something really specific, I'll generally use a search because it's easy...I know it's going to bring up something useful. Even if I know I want wikipedia, it's easy to just type "Tower of London" in the google search bar than bring up the wikipedia app or website. I know it's going to be one of the first hits.

But saying it with Siri is easier still. The difference is that Google gets skipped entirely that way.

Over time Apple is going to link Siri to more and more partners, until you never need to use google at all. Sure, it's the apps that are helping you do that, but Siri is the glue that holds them together - the gateway.